Proud to be featured first in this article in Collectively magazine about hot ethical fashion labels.
"Gah. Cute Like Mad is just the most adorable name. The fashion designer behind it, Jeanette Svensk Li, says it comes from her husband’s Chinese grandmother, “who used to say everything was cute like mad.”
That aside, the edgy aesthetic is for gals who aren’t afraid to stand out in a crowd. Besides sourcing sustainably and using natural materials, Svensk Li’s more concerned about the love-me-long-time, thing – in the wardrobe, not landfill – oh, and she manufactures right there in NYC to minimise that carbon footprint. “We need to stop this throwaway living that has become the norm,” she says. Amen."